How to start your own clothing business from home? 10 Steps (2021 updated)
The pandemic has confined many of us in between the walls of our homes. It’s been more than a year since lockdown has been imposed. It was then we decided to focus our energy on making our time most useful, rather than wasting it not doing anything.
This period also opened our eyes to the opportunities hiding behind the doors. Online sales have increased substantially during these times. If you are planning to start your own online clothing business from home, then this guide is for you.
Who is this guide most suitable for?
We want to help people who are planning to start their own clothing business with as little as Rs. 200000 or below. You do not need to be a technical person or a fashion designer to own clothing business. With low investment and a lot of hard work, you can kick start your own label just from your home.
10 Steps to start your own clothing brand at home
1. Know your niche
When it comes to clothing, there are a huge number of niche markets to get into. There is casual wear, premium wear, active wear, etc in the men and women category. It is ideal to select a niche that you are passionate about and there is a gap in the market for the same. Let's take an example that you are a yoga enthusiast and you wish that there would be a specific type of cloth in the market for you to buy and wear. If you are not able to buy one, then it could possibly be a good start.
Another easy method to select a niche is by looking at famous celebrities and what they are wearing. You can select a niche like streetwear to include a wide range of products in your store.
This step is crucial because only when you set the niche you can perfectly identify your audience. For example: If you are planning to start a streetwear brand, then the ideal audience will be young men and women aged between 18–24.
2. Select your designs to make
While starting this article, we mentioned that it is not necessary that you need to be a fashion designer to start a clothing brand. All you need to have is a bunch of pictures of clothes that you wish to be made.
You can go through popular brand websites which are in your niche, look at the most sold items and select a few out of them. The website will also have the sizes and material composition of that product mentioned. Note them to make the exact or a variant of the same.
You can source fabrics from websites like Dinesh Exports at wholesale prices.
3. Choose a brand name and domain
Brand name and domain name are what sets you apart from other brands. Just think about how you feel when you hear the name ‘Nike or ‘Adidas. If you don’t have a name in your mind, you can generate one easily using the below link.
Once you have a bunch of names you like, you need to check domain availability for the same. You can do it here.
4. Finding a manufacturer
There are hundreds of manufacturers in India alone who make private label clothes at a low MOQ. You can make as low as 100 pieces at a time.
The trick is to approach 2–3 manufacturers at once. Show the images of products you have and ask them to send you the samples. Once you receive the samples, you can compare the products with their pricing and MOQ before choosing the right manufacturer and placing a large order.
5. Developing your website
You may think that developing an e-commerce website takes a lot of technical know-how. But that is not true. Today, you can create a website without prior experience in coding. There are a huge number of options to create an eCommerce store that can function as well as any other site. Including payment and shipping.
Check out the links below.
You can also find a cheap freelance developer on
6. Pricing and positioning
Your price will directly affect the way your audience perceives your product. It is totally dependent on you to fix the price. Our suggestion is to not be greedy and start with a profit of 20% — 30%.
7. Packaging and labeling
The packaging will have a direct impact on the experience of the customer. Depending on the price of the product, you can choose to select packages of various price ranges and designs. It is always helpful if you personalize each shipment with a note or a sticker.
8. Setting realistic goals
Be realistic and set goals that can be achieved. For example: Selling your first order, then selling 10 items, and so on. You can keep pushing your goals as you achieve them.
9. Marketing and promotion
Marketing is really important when it comes to online sales. You can leverage social media like Facebook, Instagram, and Youtube to drive traffic to your website and make a sale. If you have friends with a good number of followers, you can reach out to them and ask for a shoutout. It always works.
Once you start receiving consistent orders, it is time to increase your number of items on your website and go big. You can diversify your offering and move into different categories as well.
Feel free to comment down below if you need any help in any of the steps below. Let us know about your clothing brand in the comments.